Privacy Policy

PLEASE READ this Privacy Statement carefully before you browse and use the Website. Your usage of the Website signifies to us that you have read and understood all of the terms of this Privacy Statement. You may also be presented with additional opportunities to review this Privacy Statement when taking certain actions on the Website.

This Privacy Statement explains:

  • What Personal Information we collect about you when you use the Website, why we collect it, who we disclose it to and how long we keep it for;
  • How we use your Personal Information;
  • How we protect your Personal Information; and
  • How you can control your Personal Information, including how to access and update the information we hold about you, as well as any legal rights you may have related to your Personal Information.

Modifications to this Privacy Statement

We may need to update or revise this Privacy Statement from time-to-time in response to changing legal, technical, or business developments. We will post any new or revised Privacy Statement here, and you should review this Privacy Statement regularly to make sure that you are aware of its terms. You can determine if this Privacy Statement has been revised since your last visit to the Website by referring to the last updated date at the top of this Privacy Statement. Far Bank will also provide notification of significant changes to this Privacy Statement through the Website. In addition, if changes are significant, we may notify you of such changes via the Personal Information that you have provided to us, if any. If we intend to use earlier-collected Personal Information and Automatically-Collected Information in accordance with the terms of the revised Privacy Statement and doing so would result in a use for a different purpose than stated at the time of collection, where required by law we will request your express consent prior to such use.


Personal Information You Voluntarily Provide

When you interact with us through the Website you may be asked to voluntarily provide your Personal Information in order to enable us to respond to you, or provide the services your request from us. As used herein, "Personal Information" refers to information that identifies, relates to, describes, is associated with, or is reasonably capable of being associated with a particular individual. Some common ways you may be asked to provide Personal Information to us include when you:

  • Contact us or place an order through the Website;
  • Create an account through the Website;
  • Register for and/or participate in a Far Bank event, promotion, contest, sweepstakes, or similar activity, whether or online or in-person;
  • Subscribe to receive mailings and other information from us, or follow-us on social media;
  • Inquire with us about or process a claim under or related to our warranty program;
  • Apply for a job or inquire about career opportunities with Far Bank;
  • Inquire about or book a trip with us;
  • Respond to prompts on the Website regarding your fishing and other preferences; and
  • When you call our customer service department.

Depending on the nature of your interaction with us, the Personal Information that we may ask you to provide to us includes the following information:

  • First, middle, and last name, and any nickname you may go by;
  • Gender identity;
  • Birth date;
  • E-mail address;
  • Website address;
  • Current employer;
  • Telephone number(s);
  • Mailing address;
  • Payment information;
  • Password information if you create an account with us;
  • Employment history and other employment-related information if you’ve inquired about career opportunities;
  • Passport number;
  • Passport expiration date;
  • Arrival flight for trip;
  • Departure flight for trip;
  • Hotel accommodations for trip;
  • Emergency contact name, relationship, and phone number;
  • Medical conditions and/or physical limitations;
  • Dietary requests and restrictions, and/or food allergies;
  • Travel insurance provider;
  • Body weight;
  • Nationality;
  • Information regarding types of products purchased from us;
  • Dealer account number and location; and
  • Any additional information you choose to provide to use that may be used to identify you.

See additional information below regarding collection and use of your Personal Information

Automatically-Collected Information

Far Bank uses certain digital analytics tools on the Website that help us analyze site usage and performance when you visit and use the Website, such as cookies, which are discussed in more detail below. The information we collect automatically typically does not include any individuals’ names or contact information. Rather, as you navigate and browse the Website, these analytics tools automatically collect and store information about your visit to and use of the Website, such as: the date and time of your visit, the duration of your visit, the type of browser and browser language you use, your Internet Protocol ("IP") address, mobile device ID, type of computer or other operating device used, the actions you take on the Website (such as the web pages viewed and the links clicked), the websites (if any) from which you linked to the Website, and the website(s) you visit after visiting the Website. All such information is referred to in this Privacy Statement as "Automatically-Collected Information," and may be considered Personal Information depending on applicable privacy laws.

This Automatically Collected Information allows us to better understand the visitors to the Website, where they come from, and what ‎content on the Website is of interest to them. It also helps us to maintain the security and operation of the Website. We only ever use this Automatically Collected Information for our internal analytics purposes, to diagnose problems with our ‎servers, and to improve the quality, performance, and functionality of the Website‎.

Personal Information Provided by Others

Far Bank may obtain Personal Information from other third-party sources, including our ‎customers and business partners, as well as publicly and commercially ‎available sources.‎ We may combine the information we receive from these third-‎party sources with ‎information that we collect from you or automatically collected information from your device, as described above, in order to ‎provide the Website and our services to you and other customers.


As described above, you may voluntarily provide Personal Information to us in several ways. PLEASE NOTE THAT YOU DO NOT HAVE TO PROVIDE US WITH YOUR PERSONAL INFORMATION TO BROWSE THE WEBSITE, AND YOU ARE NEVER UNDER ANY OBLIGATION TO PROVIDE YOUR PERSONAL INFORMATION. However, if you do not provide your Personal Information, you may not be able to use certain features of the Website to interact with us. When you do provide us your Personal Information, you indicate to us your understanding that we will use that information to fulfill the purposes identified herein in accordance with the terms of this Privacy Statement and to store your information on our servers located in the United States. You understand that your Personal Information may be subject to the laws of the United States, and that it may be accessible to governments, tribunals, law enforcement and regulatory agencies in the United States.

Use of Personal Information to Perform Services Requested and to Contact You

Far Bank uses Personal Information provided by Users to perform the services they request. For example, if you place an order through our Website we will use your Personal Information that is required to fulfill your order. If you subscribe to our distribution list or otherwise create an account with us, the Personal Information you provide Far Bank through such activities will be associated with you, and where applicable your account, in relation our performance of such activities. If you apply for a job with Far Bank, we will use the information you provide with your application to consider you for the position you apply for. At times, and where required by law, we may also use your Personal Information to contact you regarding your use of the Website and/or to provide required notices. 

Use of Personal Information for Marketing Purposes 

Far Bank may also use Personal Information provided by Users for marketing purposes. For example, if you inquire about Far Bank products, Far Bank may use your Personal Information that you provide to contact you to further discuss your interest in Far Bank products and to send you information regarding Far Bank, which may include information about promotions or events. In general, Far Bank will only send you marketing or promotional communications when you have indicated to us your desire to receive the same, such as subscribing to a distribution list with your contact information. At any time, you may request that we stop contacting you for marketing purposes by sending us an e-mail at Also, if we use your Personal Information to send you marketing communications via email, we will provide you with an unsubscribe mechanism to opt-out of receiving future marketing communications. If you request that we not contact you for marketing purposes (either by using the unsubscribe mechanism or by sending us an email), depending on the nature of our business relationship with you, we may still contact you for non-marketing purposes relating to your use of the Website or otherwise in regard to our business relationship with you.

Use of Personal Information and Automatically-Collected Information Generally

We also may use both Personal Information and Automatically-Collected Information to help diagnose problems with the Website, to analyze statistical use patterns and demographic data, and to improve our products and services. We may use your Personal Information and Automatically-Collected Information to customize and tailor your experience using the Website, displaying content we think you might be interested in and according to your preferences.

Employment and Recruiting

As described above, if you are interested in employment or career opportunities with Far Bank we will ask you to provide certain Personal Information required for the application and recruiting process. If you provide information online in order to apply for a job with Far Bank, please note that you may be asked to use and provide information through a third-party applicant tracking system ("ATS") service we use to assist us with receiving online job applications. Any such service provider is required to keep your Personal Information confidential. Far Bank will be given all of the Personal Information you provide as part of your online portfolio and as part of job applications you submit, and we will only use this Personal Information to consider your application(s) and as part of your personnel file if you are hired. Far Bank does not sell this Personal Information, and does not allow third parties to use this Personal Information for their direct marketing purposes. Further, we will not allow a third-party ATS service provider to use your Personal Information submitted as part of your portfolio or to apply for jobs for any purpose other than to process job applications.

Personnel Training and Evaluation

We may use certain pieces of Personal Information provided to us, including provided to us over the phone to our customer service department, in personnel training and evaluation.


As described above, Far Bank uses commonly-used information-gathering tools, such as cookies, to collect Automatically-Collected Information as you navigate the Website. Far Bank also uses Automatically-Collected Information to operate and improve the Website, including to analyze what Users are looking at most frequently so we can recognize and deliver more of the desired features, products, and services. This section describes in further detail the types of Automatically-Collected Information Far Bank may collect and how Far Bank may use this Automatically-Collected Information.


The Website uses "cookies" to make your interactions with the Website easy and meaningful. When you visit the Website, our servers send a cookie to your computer or device. The cookie is placed on your computer or device hard drive, and it assigns your computer or device a unique, random number that acts as a sort of anonymous ID. Standing alone, cookies do not personally identify you; rather, a cookie identifies the computer or device used to access the Website. A cookie cannot read data off of your hard drive. Unless you choose to identify yourself to us, such as by responding to a promotional offer or filling out a web form, you remain anonymous to Far Bank when browsing the Website; in other words, the cookie alone does not enable us to identify you personally.

Most browsers automatically accept cookies, but you can disable the acceptance of cookies at any time by changing the preferences in your browser. Most browsers also allow you to change the settings to require that the browser notify you when you receive a new cookie. Please refer to your browser for information on how to disable and control cookies. Information about managing cookies in commonly used browsers is available online from If you disable your web browser’s ability to accept cookies, you will be able to browse the Website, but you may not be able to successfully use certain features of the Website.

Third Party Analytics

We use third-party services, including Google Analytics, to track and analyze your Website activity, as well as to track websites you visit after using the Website. In order to gather this Automatically-Collected Information, we use a Google Analytics cookie on the Website. When you visit the Website, Google Analytics automatically collects ‎information from you through the use of Google’s analytics IDs, and Google provides some of this information to us. An analytics ID is a specific string of numbers and letters (often called a "character string") that is ‎assigned to your computer or device but does not name you. The analytics ID allows Google to track ‎usage data of the Website, such as date and time of visit, duration of visit, Website traffic patterns, ‎‎"clickstreams," other similar ‎information about your use of the Website, ‎the type of web browser ‎used, the operating ‎system/platform you are using, your IP address, the ‎websites that referred or ‎linked you to the Website, and your CPU speed.‎ Google Analytics does not share the analytics ID ‎assigned to your computer or device that you use to access and use the Website. Google Analytics ‎provides information about the use of the Website to us in aggregate form (i.e., data about many ‎Website users combined and not just about you). Some of this data might include the regional location ‎of Website users, but again, this data will be in aggregate (and not individual) form. We rely on this ‎aggregate data to inform us how users are using the ‎ Website and to help us improve the Website.‎

Social Media Widgets

Some pages of the Website include social media features, such as "buttons" or "widgets". If you use these ‎features they may collect your IP address, which page you are visiting on the Website, ‎and may set a cookie to enable the feature to function properly. Social media features and ‎widgets are either hosted by a third-party or hosted directly on the Website. See the Social Media Features section under the heading How We Share the Personal Information We Collect, below, for more details about your interactions with these features on our Websites.


Far Bank may share your Personal Information in the manners described in this section. In addition, Far Bank may also share aggregated Automatically-Collected Information that has been de-identified or otherwise rendered anonymous without restriction.

Third-Party Service Providers

Far Bank may disclose, or allow access to, your Personal Information and Automatically Collected Information to third party service providers to perform certain services for us, including:

  • to enable online and mobile ordering and delivery, as well as purchases from our store;
  • to perform certain marketing activities on our behalf, such as through promotional e-mail campaigns, social media interactions, and other digital marketing technologies;
  • to manage our employment and recruiting process;
  • to perform website analytics services, as described above in this Privacy Statement; and
  • to provide other services relating to the operation of the Website (such as hosting, data storage, and security).

Far Bank does not sell Personal Information to any third parties. Rather, any disclosure of Personal Information to third party service providers is solely to enable the service provider to perform the requested services on Far Bank’s behalf. These third-party service providers are not authorized to use your information received from Far Bank in any way, including for their own marketing efforts, other than for the purpose of providing a service on our behalf, and are required to keep the information confidential.

Merger, Acquisition, or Sale

We may transfer any and all Personal Information and Automatically-Collected Information to a third party if Far Bank is involved in a merger, acquisition, reorganization, restructuring, or other sale or transfer of all or any portion of its assets or business, whether as a going concern or as part of bankruptcy, liquidation, or similar proceedings in which information of Users is among the assets transferred. In this event, we will, if allowed, use reasonable efforts to notify you when your Personal Information and Automatically-Collected Information is transferred to any third party under this paragraph by posting such notice on the Website and/or by contacting you via the Personal Information you have provided us, if any. In the event of a transfer of Personal Information as described in this section, we will instruct the third party recipient that absent your permission to do otherwise it may only use your Personal Information covered by this Privacy Statement in accordance with this Privacy Statement, even after the transfer. However, following such transfer we cannot guarantee or enforce that any such third-party will abide by Far Bank’s instruction, and any new information you provide after the transfer will likely be subject to a new policy, and you should review that policy.

Required by Law

Notwithstanding anything to the contrary in this Privacy Statement, Far Bank reserves the right to disclose your Personal Information and Automatically-Collected Information, without your consent and without additional notice to you, if we reasonably believe we are required by law, rule, regulation, judicial proceeding, court order, subpoena, or similar legal process to do so; if we reasonably believe that disclosure is necessary to protect, establish, or exercise our rights or property, or to defend against legal claims; or if we reasonably believe that disclosure is necessary to protect our other Users or our employees, property, or business, or to take action regarding illegal activities or suspected fraud.

Social Media Features

As described above, we provide certain social media features on the Website. These features might require us to implement cookies, plug-ins, or application programming interfaces (APIs) provided by such social media platforms to facilitate the communications and features. When you provide us with information through these platforms, the information you provide is also collected and processed by the social media platform you are using, and any collection and processing thereby is performed subject to and in accordance with the privacy statements of such social media platforms, over which Far Bank has no responsibility or control. Please be aware that by choosing to use any third party social media platform or choosing to share content or communications with any social media platform, any Personal Information you provide in conjunction with such use may be collected and processed by the designated social media platform. We cannot control any policies or terms of such third party platforms. As a result, we cannot be responsible for any use of your information or content by a third party social media platform, which you disclose at your own discretion. We encourage you to review the privacy policies and practices of any social media platforms prior to use.


Access, Review, and Modification of Information; Deleting Information

Website Users may access, update, change, or request we delete their Personal Information by email at, or where applicable by logging-in to their account. Upon receipt of your request to delete or to change your Personal Information, we will use commercially-reasonable efforts to remove your existing Personal Information from our databases, but see the Section entitled "Retention and Storage" below regarding why we may retain some information. Please note that all features of the Website may not function properly if we remove any or all of your Personal Information.

Your Rights Regarding Your Personal Information

If you are based in certain jurisdictions, you may have certain rights in relation to the Personal Information we hold about you. These may include the right to request to:

  • access details related to the Personal Information Far Bank has collected about you, for example the categories of Personal Information collected, the sources of those categories, the business or commercial purposes for collecting Personal Information, any third parties with whom Personal Information is shared, and the specific pieces of Personal Information collected about you;
  • rectify any incorrect or incomplete Personal Information we hold about you
  • delete, restrict, or remove the Personal Information we hold about you
  • transfer the Personal Information we hold about you to another party; or
  • object to the sale of your Personal Information (please note that Far Bank does not currently sell Personal Information, nor has it sold any Personal Information in the preceding 12 months).

We will attempt to respond to your requests within one month and free of charge. Please note that with regard to all these rights, we reserve the right to:

  • verify your identity in order to process the request, or request further information for this purpose;
  • refuse your request based on the exemptions set out in any applicable data protection laws;
  • charge you a reasonable administrative fee for any repetitive, manifestly unfounded, or excessive requests.

If we refuse your valid request to exercise any of these rights which you may have, we will state the reasons for our refusal and allow you to challenge our decision. If we have shared your Personal Information with others, we will inform them about your request where possible. If you ask us, where possible and lawful to do so, we will also tell you with whom we shared your Personal Information so that you can contact them directly. If you wish to exercise any data protection rights that are available to you under your local ‎data protection laws then please send ‎your request by email at privacy@farbank.comand we will act upon your request in accordance ‎with applicable data protection laws.‎

Your California Privacy Rights

Please note, as described throughout this Privacy Statement, Far Bank does not disclose Personal Information to third parties for their direct marketing purposes.

Notwithstanding the above, if you are a California resident, you have the right to request information from us regarding the ‎manner in which we share certain categories of your Personal Information with third-parties. ‎Specifically, California law provides you the right to submit a request to us at the designated address in the "Contact Us" section below to ‎receive the following information:‎

  • the categories of information we disclosed to third-parties for the third-parties’ direct ‎marketing purposes during the preceding calendar year;‎
  • the names and addresses of third-parties that received such information; and
  • if the nature of a third-parties’ business cannot be reasonably determined from the third-‎parties’ name, examples of the products or services marketed.‎

You are entitled to receive a copy of this information in a standardized format and the ‎information will not be specific to you individually.


The Website is not directed at nor intended for use by children under the age of 13. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, we encourage the child’s parent or guardian to contact us by email at privacy@farbank.comto request that we remove the information from our systems. If we learn that we have received Personal Information or Automatically-Collected Information from a child under either the age of 13 we will delete that information from our files. In certain circumstances, we may process Personal Information of individuals under the age of 18 when it is necessary to perform a service requested by the individual providing us with the information, such as for online order fulfillment.


Far Bank uses commercially-reasonable physical, electronic, and administrative security measures to assist in protecting against the loss, misuse, and unauthorized alteration of Personal Information that is under our control. Unfortunately, no data storage system, or system of transmitting data over the Internet or wireless network, can be guaranteed to be 100% secure, and no security system can prevent all security breaches. As a result, we do not and cannot guarantee the security of our servers or any Personal Information or Automatically-Collected Information provided to us in connection with your use of the Website or when you interact with us.


The Website does not track your online activities over time or across third-party web sites or ‎online ‎services, and so does not respond to browser "Do Not Track" signals. As described in this Privacy Statement, ‎the Website may contain links to other sites or services not owned or operated by Far Bank. These ‎websites ‎may set cookies that obtain information about the fact that a web browser visited the Website from a ‎certain IP address. Far Bank does not and cannot control whether such third-party sites collect any Personal Information from you if you navigate to these sites from the ‎Website.‎


We may retain all Personal Information and Automatically-Collected Information in our databases for as long as necessary to perform the business purposes for which we’ve collected it, or until you ask us to remove your information from our databases, unless applicable laws require otherwise. When we have no ongoing legitimate business need to process your Personal Information, we will ‎either delete or aggregate it, or, if this is not possible (for example, because your personal ‎information has been stored in backup archives), then we will securely store your personal ‎information and isolate it from any further processing until deletion is possible. Note that even after you ask us to remove your information from our databases, it may be impossible to remove some information, such as information tracked in our web server log files and information that may reside in backup files. This residual information is retained to preserve the integrity of our backed-up files and for business continuity purposes. We may also retain Automatically-Collected Information even after you request that we remove your information from our databases, for use in the aggregate and to analyze and improve the Website.

Further, even after you request that we remove your information from our databases, we may retain Personal Information and Automatically-Collected Information to comply with any applicable law, rule, regulation, or guideline; to prevent fraudulent activity; to protect ourselves against liability; and to allow us to enforce our contractual or other rights and to pursue available remedies and limit any damages we may sustain.


This Privacy Statement applies only to Personal Information and Automatically-Collected Information collected through the Website or that you otherwise provide to Far Bank. The Website may contain links to other websites that are not owned or controlled by us ("Linked Sites"). We are not responsible or liable for and have not reviewed the privacy practices of the Linked Sites, or the owners or operators of the Linked Sites. The owners and operators of the Linked Sites may have their own policies regarding privacy and security. We advise you to review any Linked Sites for their own privacy practices to determine what information about you may be collected and used when you use such Linked Sites.


For questions regarding this Privacy Statement or the information practices pertaining to the Website please contact us via the Contact page on the Website or at:

Far Bank Enterprises, Inc.

1-(800) 533-3004, Ext. 6