There are many factors to consider. However, I feel there are three important ones to consider when deciding where to go.
The first, the fishing. It is what we are drawn and how good is it? I think that will depend on what species you are most interested in targeting and your timing restraints if any. Knowing what specific dates at specific lodges will offer in terms of fishing will depend on their location and what waters they access on a given week. Talking through the lodges' seasons helps anglers understand the possibilities for that location. It is also important for an angler to share their wishes. A good match will ultimately have an angler returning home feeling “worth every penny.”
Second, one should consider what is included in the package. Extra flights, hotels, meals, transfers, and essentially all the not included elements of a package can be a huge part of the total expense of a trip. The rack rate of some lodges will look appealing, but considering all the not included items or extras, it may be just as expensive as the next. Lodges with included flights, transfers, equipment, alcohol and easier travel may look expensive, but you may ultimately view them as better value based on your time and needs.
The biggest one, and often hardest to explain, is the overall experience at the lodge. I often say, “angling is many things to many people” because we are not all looking for the same experience. I do my best to explain my personal experiences in detail, covering areas like the atmosphere at dinner or the comfort of the boat being used to provide a clear view of what to expect. There are so many places to choose from, and I feel it is important to have a good idea of what to expect on-site when deciding on where to go. We like to work with those destinations that give guests a great experience for a good value.
With all this said, I know I will be asked what lodge offers the best value, and the answer is they all have value, but the value propositions vary, depending on the goals and sensibilities of the individual.