Matt grew up catching trout and bass in the historic Adirondack Mountains of upstate NY. Not long after he became obsessed with chasing migratory steelhead, brown trout, and salmon in the Great Lakes' tributaries. Back in 1991 when Matt got his first rod and reel from Sage, he had no idea that those products would set the course for his long and productive career within the fly fishing industry.
Today Matt runs his own fly fishing school and outfitting company, Matt Heron Fly Fishing, out of Olympic Valley and Truckee near Lake Tahoe, CA. His school at Resort at Squaw Creek is widely recognized as one of the premier fly fishing education programs in the country. His team of veteran independent guides focus primarily on the year-round fisheries of the Truckee and Little Truckee rivers on the north shore of Lake Tahoe.
Matt also serves as the Regional Director for the Reno/Tahoe chapter of Cast Hope. Cast Hope is a non-profit dedicated to getting at risk and underserved youth on water by providing complimentary gear and guide trips.