We developed the EDC rod series with the goal of creating the the highest level of all-around performance without breaking the bank. The Everyday Carry delivers with a selection of rod sizes each designed with a specific function in mind, though still extremely capable for multiple applications and changes in fishing conditions. Whether you’re a seasoned pro seeking to refine your technique or a beginner aiming to master the fundamentals, the EDC delivers the versatility you need to succeed on the water.

The cutting-edge blank technology behind the EDC is our new premium Nano Resin. This innovative construction method provides ultimate sensitivity and responsiveness without compromising on strength. It’s multi-directional structures distribute forces seamlessly throughout the blank making for a smooth casting stroke and effortless accuracy. It’s increased fish fighting power comes from reinforced deformation resistance, meaning you can put the wood to em’ when it counts the most. Experience our highest level of performance crafted for everyday use on the water.

Though the EDC was built for stripped down performance, we’ve added features for their angling utility. First, we’ve marked the rod with measurement marks so you there’s no need to fuss with an extra tool or ruler, making for a quick check while keeping the fish wet. For quick location changes on the water a hidden hook keeper is machined into the reel seat (also keeping you from getting stabbed). Finally, we kept the rod and guides a neutral color scheme as to not spook fish on bright days, and to better blend in both high desert or forested backgrounds.