Others call it fly fishing, and they’re not wrong. But it’s more than that... At the end of the day, it’s about not being afraid to #letitfly. We’re giving away two full R8 CORE setups in August and September to inspire you to show us how you #letitfly. Learn how you can participate now.

Shaping 8 revolutions in how we fish. Introducing R8 CORE, the all new premier multi- application rod family. A shift in thinking back to the roots of rhythm and awareness—where you can feel the energy transfer happening in every moment. Feel, Flow, and Complete Control.

It might be salmonflies in spring, tricos in July, or midges the size of a pinhead on the shortest day of the year. Trout season is more a state of mind than a collection of days on the calendar. Take that state of mind down to the river with a handful of flies and a bit of creativity, and you just might be surprised how generous trout season can actually be.

The ARBOR XL is built for taming fast fish that are as likely to come straight at you as they are to run away – be it a Henry’s Fork rainbow, a South Andros bonefish, a chrome bright Bristol Bay silver, or anything in between.

Deerhair splashing through lily pads. Crayfish bumping and rattling along stony drop-offs. Streamers the size of your forearm slinking through shallow weed beds. Though warmwater fly fishing may at times require finesse, it’s about as far from subtle as one can get with a fly rod, and that’s exactly the point. This is fishing that rewards loud, splashy presentations, because when the water hits 70 degrees, loud and splashy means dinner time.